Moisture Essence Night Cream. Max Factor advertisement, Make-up The colour range of Max Factor make-up was expanded after the war and there were some improvements in packaging due to the efforts of the Project Development Department. These and other changes, like the use of shade names with greater marketing appeal, were in part driven by increased competition from companies like Revlon.
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Besides selling his own make-up products he soon became the West Coast distributor Max factor both Leichner and Minor, two leading theatrical make-up manufacturers. In the early years of movie-making, greasepaint in stick form, although the accepted make-up for use on the stage, could not be applied thinly enough, nor did the colors work satisfactorily on the screen.
Factor began experimenting with various compounds in an effort to develop a suitable make-up for the new film medium. By he had perfected his first cosmetic product. With this major achievement to his credit, Max Factor became the authority on cosmetics in film-making.
Soon movie stars were eager to sample his "flexible greasepaint". In the early years of the business Factor personally applied his products to actors and actresses. He developed a reputation for being able to customize makeup to present actors and actresses in the best possible light on screen.
As a result, virtually all of the major movie actresses were regular customers of the Max Factor beauty salonlocated near Hollywood Boulevard. In Max Factor completed development of his "Color Harmony" range of face powder which, due to its wide range of shades, allowed him to customize and provide more consistent make-up for each individual actor or actress.
He also created shades specifically for them: For Rudolph Valentino he created makeup which complemented his complexion, and masked the darkness of his skin on screen. Until then the term "cosmetics" had been used; the term "make-up" was considered vulgar, to be used only by people in the theater or of dubious reputation and not something to be used in polite society.
In while on holiday in Europe with his wife, Factor visited the headquarters of Leichner in Germany.
He was by then the biggest retailer of their theatrical stick greasepaint, yet he was snubbed and kept waiting at reception. Until then Factor had been making his own greasepaint for use on his clients, but had made no attempt to market it while he was representing other brands. Now he concentrated on his own products, which he offered in a collapsible tube, instead of in the stick form used by other producers.
His tube greasepaint was not only more hygienic but also could be applied more thinly and evenly. By the s his sons Davis and Frank were heavily involved in the business, with Davis the general manager and Frank assisting his father in the development of new products.
In the company received its biggest order to date when it had to complete a rush order to supply gallons of light olive makeup to the set of the movie Ben-Hur to ensure that the skin color of the extras used in filming undertaken in America would match that of the darker skinned Italian extras in the scenes filmed in Italy.
In for the film Mare Nostrum Max and Frank Factor developed the first waterproof theatrical make-up. By the s Max Factor was becoming known outside of the film community, which led to the company in the early s developing an in-house public relations department.
National distribution[ edit ] While Max Factor was perfectly happy for the company to remain a specialized supplier of products to the film community, his children were convinced that they could grow the company into a much larger enterprise.
Development of Panchromatic[ edit ] The introduction of sound-on-film led to the replacement of the old noisy carbon lights with tungsten lights, which were much hotter and created a softer light.
At the same time the orthochromatic film, which until that time had been used by the industry, was replaced by super-sensitive faster Panchromatic film which noticeably darkened skin colors. These developments required six months of intensive development to create make-up compatible with the new environment.
Because they had been designed for black and white film the existing products were unsuitable for everyday use. This new Panchromatic make-up was trademarked in October As a result of how bad they looked in color many actors and actresses refused to appear in color films.
Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead in the two years it took to develop a suitable make-up, initially called the "T-D" and then renamed the "Pan-Cake" series.
It was sold in a solid cake form and applied with a damp sponge which offered the advantage of concealing skin imperfections under a transparent matte finish.
Its first appearance was in the film Vogues of Its only disadvantage for everyday use was that it could not be used at night as it made the skin too dark under all except under the powerful lights used in film studios.
|Sorry! Something went wrong!||It's roots date back to the nineteenth-century Poland. He spent a lot of time on experiments in the field of compound perfumes and creams.|
While Max Factor wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades.Yahoo!
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Basten] on pfmlures.com *FREE* shipping on qualifying offers. Nice women never wore makeup. Even the word was taboo in polite society—until Max Factor . Max Factor - Se de mange makeup produkter fra Max factor og få din ordre leveret indenfor hverdage. Se det store udvalg her.
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from $ 8. Max Factor for Women Xperience Sheer Gloss Lip Balm with SPF 10, Sugared Pearl/5(10). In the years that followed the Second World War the Max Factor company expanded its global reach. I love Max Factor’s new Whipped Cream Foundation. The first thing that got me was the name: Whipped Cream!!
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