Natural capitalism

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Natural capitalism

Of course we keep pushing those limits back with clever new technologies; yet living systems are undeniably in decline.

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These trends need not be in conflict-in fact, there are fortunes to be made in reconciling them. Hunter Lovins, is the first book to explore the lucrative opportunities for businesses in an era of approaching environmental limits. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution-one that promises to transform our fundamental notions about commerce and its role in shaping our future.

Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which businesses can better satisfy their customers' needs, increase profits, and help solve environmental problems all at the same time.

Natural capital refers to the natural Natural capitalism and ecosystem services that make possible all economic activity, indeed all life.

These services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices typically fail to take into account the value of these assets-which is rising with their scarcity. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.

The first of natural capitalism's four interlinked principles, therefore, is radically increased resource productivity. Implementing just this first principle can significantly improve a firm's bottom line, and can also help finance the other three.


Citing hundreds of compelling stories from a wide array of sectors, Natural Capitalism shows how these four changes will enable businesses to act as if natural capital were being properly valued, without waiting for consensus on what that value should be.

Even today, when natural capital is hardly accounted for on corporate balance sheets, these four principles are so profitable that firms adopting them can gain striking competitive advantage-as early adopters are already doing.

These innovators are also discovering that by downsizing their unproductive tons, gallons, and kilowatt-hours they can keep more people, who will foster the innovation that drives future improvement. Natural Capitalism's preface states: It is a portrayal of opportunities that if captured will lead to no less than a transformation of commerce and of all societal institutions.

Natural capitalism maps the general direction of a journey that requires overturning long-held assumptions, even questioning what we value and how we are to live. Yet the early stages in the decades-long odyssey are turning out to release extraordinary benefits.

Among these are what business innovator Peter Senge calls 'hidden reserves within the enterprise'--lost energy,' trapped in stale employee and customer relationships, that can be channeled into success for both today's shareholders and future generations.

All three of us have witnessed this excitement and enhanced total factor productivity in many of the businesses we have counseled.

Use natural capitalism in a sentence

It is real; it is replicable…" The next Industrial Revolution has already started. Natural Capitalism will prepare you to be a part of it.Capitalism: A Love Story. I am not a big fan of Moore's work having had enough of his style after seeing "Roger And Me" twenty years ago.

But I knew I would have to talk about the movie given my take on capitalism so as I learned as a Boy Scout in Troop One I wanted to be prepared. Natural Capitalism Solutions is a (c)3 Non-Profit Organization. Your donation will help us build a future we can all live and prosper within, giving humankind a sustainable place on a .

Life and economics are all about choices: play your way to success with Get Real! Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital--natural resources and the ecological systems that provide vital life-support services--is in decline and relatively expensive.

A page in the Encyclopedia of Marxism. Capital. Capital is in the first place an accumulation of money and cannot make its appearance in history until the circulation of commodities has given rise to the money relation.. Secondly, the distinction between money which is capital, and money which is money only, arises from the difference in .

Natural capitalism

"We declare our right on this earth to be a human being, to be respected as a human being, to be given the rights of a human being in this society, on this earth, in this day, which we intend to bring into existence by any means necessary.".

Natural capital - Wikipedia